Kelly Steel turned to STRUMIS

Irish-owned, Middle East-based Kelly Steel turned to STRUMIS when they decided the time was right to automate internal processes.

Based in Ras Al Khaimah, Kelly Steel is perfectly situated to offer their services throughout the lucrative Middle East region. Now with over 20 years’ experience in the industry, they’ve become widely recognised for consistently delivering quality on projects of all sizes; their goal is always to meet and exceed expectations of both time and standard of work. Building on capacity over the years, Kelly Steel now boasts an advanced new factory, designed with large-scale production in mind.



Kelly Steel in a joint Venture with a European Company based in the Netherlands have set up Kersten Middle East and offer 3D Pipe and beam Bending as a subcontractor service, making them the first and only company in the Middle East to do so. This unique capability stems from their wide-ranging experience and expertise with pipe work. They can now perform bending on all types of sections, including rolling for 50mm to 500mm pipe. What’s more they have the ability to create all types of profiles, holes and slots.

One of their most exciting projects to date was Mushrif Park in Abu Dhabi, the largest amphitheatre in the world! This project involved separate scopes that included a 30m high conservatory building, the amphitheatre itself, souk market canopies and shade fabric.


Trusting STRUMIS to deliver

When a business is going from such strength to strength as Kelly Steel, all processes need to be tightened and ultimately automated where possible.  In particular they needed their Purchasing, Inventory Control and Production Control to become more organised, functional and software-based in order to save both time and risk of errors.

STRUMIS Management Information System software program, for steel fabricators, has without question become the default MIS system for steel fabricators in the ME region. With numerous blue chip steel fabricators of all sizes utilising STRUMIS in their businesses, in-turn, it is providing them significant cost and time saving benefits across all departments for our much valued clients.

They were looking for software with the ability to process optimisation to reduce material costs and to provide transparency and traceability across all of their various projects.

It was decided that steel fabrication management software STRUMIS was right for Kelly Steel, as it harnesses work processes through the steelwork contract between departments, suppliers and clients; from estimate tendering, through procurement and production into construction. Covering all requirements set out by Kelly Steel as well as offering more.

The success of STRUMIS within the ME region is due to the maturity of such a well-respected, feature rich and established software program which continues to develop and grow in line with our clients’ needs, and is supported by a regional presence by way of our Dubai office in Deira which is essential to providing pre and post-sales support, training, support and account management.



Noticing the difference

Kelly Steel are reaping the rewards. Director John O’ Kelly says: “STRUMIS has changed the day-to-day running of our business enormously. Saving time, risk of mistakes happening and subsequently money too”.  Mr Steve Watson, Sales Manager of STRUMIS says: “We are enormously pleased to be working with Kelly Steel, their work is well-respected and known about throughout the industry and we are proud that they are such satisfied clients.”


About Kelly Steel 

Kelly Steel Engineering LLC is a local UAE company with Irish ownership. Our location allows for easy access to ports and all the major highways for export. At Kelly Steel Engineering LLC we have the ability to provide a unique level of quality and customer service supported by over 20 years of experience in the industry. Within our current structure we have what we consider all the key players to deliver quality projects on time and on budget. Since its foundation, Kelly Steel Engineering LLC has steadily developed and increased in capacity.


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